Dhanuka Agritech to strengthen presence in Maharashtra

Dhanuka Agritech to strengthen presence in Maharashtra
Dhanuka Agritech achieved 10 percent sales growth in Maharashtra in the first half of 2018-19 and aims to increase it by 20 percent by the end of the financial year

Dhanuka Agritech, India’s leading agrochemicals company, is working towards strengthening its already considerable presence in Maharashtra. With similar thought, the company organised mega farmers meet recently. Dhanuka Agritech achieved 10 percent sales growth from the region in the first half 2018-19 and aims to increase it by 20 percent by the end of the financial year.

Approximately 3,000 farmers from different parts of the state attended the meet and gathered valuable inputs on modern techniques of farming and use of pesticides.

Speaking on the occasion, Nitin Gadkari, Union Minister for Road, Transport & Highways, Shipping and Water Resources, River Development and Ganga Rejuvenation stressed on use of new technology in agriculture for doubling farmers’ income and shared that the condition of farmers has improved in Vidharva area due to central and state government initiatives. He further added that sugarcane farmers of Vidharva are the pillar of Maharashtra agriculture and thanked Dhanuka Agritech for continuously working towards doubling farmers’ income by providing latest technologies.

Maharashtra is amongst the top five markets for Dhanuka and its flagship product Sempra is already a leading product in the state. It has been a gamechanger for sugarcane farmers in the state. Other well-known products of Dhanuka like Conika, Lustre, Sakura, Maxx-Soy and Targa Supar are helping other crops in the region.

Highlighting about the company’s initiatives, RG Agarwal, Group Chairman, Dhanuka Agritech said; “Agriculture is the largest livelihood provider in India as over 58 percent of the rural households are dependent on this sector. Our main ambition is to educate farmers on ways of doubling their income by providing better farming solutions. Currently, agriculture industry contributes 18.1 percent in the GDP of India, however, the effect of climate change play a big role in the sector. The gradual increment of water shortage is turning agriculture into a costly affair.”

“Dhanuka is also educating and spreading awareness on water conservation through its flagship campaign Khet ka pani khet mein aur gaon ka pani gaon mein. We are pleased that farmers have responded encouragingly to our products and initiatives in the past few years,” Agarwal added.

During the event, Dhanuka Agritech also highlighted its approach DKKNT (Dhanuka Kheti Ki Nai Takneek), which is focused on providing end-to-end farming solutions through training and educating farmers. Under this approach, the company aims to minimise crop losses and improve yield with a focus on implementation processes such as soil testing for maintaining soil health, crop insurance, use of hybrid seeds, judicious use of agrochemicals, saving water among many other related activties.

Speaking on company’s programmes in western region, Pawan Saraogi, National Sales Head (West and North region) – Dhanuka Agritech said; “Maharashtra is one of the key markets for Dhanuka. The company runs various initiatives here to spread awareness regarding our products. Dhanuka doctors are persistently going to the farmers and helping them to increase the use of agrochemicals in their fields. India being agriculture driven country it’s important that efforts should be taken by corporate and government to improve agriculture practices and henceforth improving livelihood for farmers.”

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